Privacy Policy

Introduction

Welcome to Opto Softechs Pvt. Ltd.. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, and applications.

This policy applies to all users of our services, including visitors to our website and apps, customers, and anyone who interacts with our digital marketing and automation tools.

1. Information We Collect

1.1 Personal Information

We collect information that you provide directly to us, including:

• Name, email address, and contact information
• Account credentials and authentication data
• Communication preferences and marketing settings
• Profile information including business details
• Customer support and correspondence records

1.2 Automatically Collected Information

When you use our services, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• Location data (approximate geographic location)
• Cookies and similar tracking technologies
• Log files and analytics data

1.3 Information from Third Parties

We may receive information from:

• Social media platforms (when you connect your accounts)
• Payment processors and financial institutions
• Marketing partners and analytics providers
• Public databases and data enrichment services

2. How We Use Your Information

2.1 Service Provision

• To provide, maintain, and improve our services
• To process transactions and send transaction notifications
• To manage your account and provide customer support
• To enable Website, Chatbot functionality and automation features
• To personalize your experience and deliver relevant content

2.2 Communication

• To send service-related announcements and updates
• To respond to your inquiries and support requests
• To send marketing communications (with your consent)
• To conduct surveys and gather feedback

2.3 Analytics and Improvement

• To analyze usage patterns and optimize our services
• To conduct research and development
• To detect, prevent, and address technical issues
• To improve our Website and Chatbot performance

2.4 Legal Compliance

• To comply with legal obligations and regulations
• To protect our rights and prevent fraud
• To enforce our terms and policies
• To respond to legal requests and court orders

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your personal data based on:

3.1 Consent

You have given clear consent for us to process your personal data for specific purposes, such as marketing communications.

3.2 Contractual Necessity

Processing is necessary to fulfill our contract with you or to take steps at your request before entering into a contract.

3.3 Legal Obligation

Processing is necessary to comply with legal obligations, such as tax regulations or data retention laws.

3.4 Legitimate Interest

Processing is necessary for our legitimate interests, such as fraud prevention, network security, or improving our services.

4. Data Sharing and Disclosure

4.1 Service Providers

We share data with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Payment processing
• Email and communication services
• Analytics and performance monitoring
• Customer support tools

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes and court orders
• Protect our rights, property, or safety
• Investigate fraud or security issues
• Cooperate with law enforcement agencies

4.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

5. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence. We ensure adequate protection through:

• EU Standard Contractual Clauses
• Privacy Shield certification (where applicable)
• Adequacy decisions by regulatory authorities
• Your explicit consent for specific transfers

6. Data Retention

We retain your personal data only for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce our agreements
• Prevent fraud and ensure security

Typical retention periods:

• Account data: Duration of account plus 3 years
• Transaction records: 7 years (legal requirement)
• Marketing data: Until consent is withdrawn
• Log files: 12 months

7. Your Rights and Choices

7.1 Access and Portability

You have the right to:

• Access your personal data
• Receive a copy of your data in a portable format
• Request information about how we process your data

7.2 Correction and Deletion

You can:

• Update or correct inaccurate information
• Request deletion of your personal data (right to be forgotten)
• Object to processing based on legitimate interests

7.3 Marketing Preferences

You may:

• Opt out of marketing emails using the unsubscribe link
• Update communication preferences in your account settings
• Request restrictions on processing for marketing purposes

7.4 Data Protection Rights (GDPR)

For EEA residents:

• Right to restriction of processing
• Right to object to automated decision-making
• Right to withdraw consent at any time
• Right to lodge a complaint with supervisory authority

8. Cookies and Tracking Technologies

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the consent system to function (opto_cookie_consent)
• Analytics Cookies: Collect anonymous usage data via Google Analytics (_ga, _gid) — loaded only with your consent
• Marketing Cookies: Enable ad attribution via Facebook (Meta) Pixel (_fbp) — loaded only with your consent

8.2 Managing Cookies

You can control cookies through:

• Browser settings to block or delete cookies
• Our cookie consent management tool
• Third-party opt-out tools

9. Children’s Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children. If we discover we have collected data from a child, we will delete it promptly.

10. Security Measures

We implement industry-standard security measures including:

• Encryption of data in transit and at rest
• Regular security audits and penetration testing
• Access controls and authentication protocols
• Employee training on data protection
• Incident response procedures

While we strive to protect your data, no method of transmission over the internet is 100% secure.

11. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising privacy rights

We do not sell your personal information to third parties.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the ‘Last Updated’ date
• Sending email notifications for significant changes
• Requesting renewed consent where required by law

13. Contact Information

For questions about this Privacy Policy or to exercise your rights, contact us at:

• Email: contact@optosoftechs.com
• Website: https://optosoftechs.com

Data Protection Officer

For GDPR-related inquiries, you may contact our Data Protection Officer at: contact@optosoftechs.com

EU Representative

For users in the European Union, our EU representative can be contacted at: contact@optosoftechs.com

This Privacy Policy is effective as of February 2026.